# Level

> Level (Level Consulting A/S, formerly ONE Marketing A/S, founded 2005) is a Copenhagen-based consultancy that engineers technology, data and operating models into one customer value system for enterprises in Denmark, Sweden, Norway, Finland and Iceland, turning go-to-market investment into customer lifetime value.

Level works with mid-sized and large companies, mainly in insurance, pension, energy, telecom, media and manufacturing, many of them under sector regulation such as GDPR and DORA. Its work spans opportunity sizing, architecture, data and MarTech engineering, and ongoing operation and optimization. Platforms include Salesforce Marketing Cloud, Adobe Campaign, Bloomreach, Braze, Databricks, Snowflake and Microsoft Azure.

## Main pages

- [Homepage](https://levelconsulting.com/): what Level does, services, engagements, client work, about, contact and FAQ
- [Full site content for AI assistants](https://levelconsulting.com/llms-full.txt): the homepage's content as plain text
- [Privacy notice](https://levelconsulting.com/privacy/)
- [ESG policy](https://levelconsulting.com/esg/)

## Services

- Size the opportunity: Every go-to-market investment carries a case worth testing. We size where value is being left on the table, model the scenarios that make it real, and turn the analysis into a roadmap you can commit to.
- Architect the system: A customer value system is only as strong as its blueprint. We design the operating model and domain architecture for the data, decision and orchestration layers that carry the weight of everything built on top.
- Engineer the stack: We build the data pipelines, implement the platforms and develop the custom solutions that turn strategy into mutually rewarding customer experience.
- Operate and optimize: A system proves itself in production. We keep it accountable by measuring performance, testing what's next, and holding governance steady as the business around it keeps moving.

## Engagements

- Customer value system assessment: You invest well in go-to-market, but you can't see which parts of your customer value system carry their weight. We map its capabilities from strategy and insight through data, content production, orchestration and routing logic, channels and compliance, score each across process, people, data, technology and governance, and rank the gaps by effort and reward.
- Commercial acceleration: You know where you want to go, but it is not happening fast enough. Commercial targets slip while a technical backlog grows, or performance isn't managed closely enough to see what works and act on it. We clear the backlog alongside your team, sharpen how performance is tracked and steered, and support sales and marketing to act on it until they can run it themselves.
- Post-merger integration: Two brands, two customer bases, two stacks and two ways of working, and one revenue target. We turn your brand synergy ambitions into requirements, design the end-state architecture, map what the legacy stacks will and will not allow, and plan the modernization and migration path, resolving customer identities across both bases along the way. Then we stay alongside your teams through the surprises every merger brings, so the program keeps moving instead of waiting for perfect.
- Vendor and platform selection: You are about to commit to a platform for the next five to ten years, and the decision has to hold. We translate your goals into prototypes that pin down the data and functional requirements for segmentation and personalization, settle the architecture and your future way of working with you, and shortlist only vendors that fit both, and who provide a platform your team can realistically run. Then we support the decision process so commercial and IT choose together, with eyes open.
- Platform implementation: The platform is bought. Now it has to earn its license. We model your data, identity and consent around the way you want to work, build custom integrations that pull scattered workflows into one place, and launch the first journeys and channels. Through hypercare and long after, we stay close so your users never get stuck.
- Re-platform or rebuild: Your platform is reaching end of life, or years of use cases and data added without a system in mind have bogged it down. Whether we move you to a new platform or rebuild on the one you have, the business can't pause. We map what exists, redesign what should not survive, run old and new side by side and migrate in controlled waves, so nothing stops while we work.
- AI opportunity mapping: AI agents can now take on real work and real decisions, but it is hard to see where they would pay off first in your business. We walk your value chain and processes with the people who run them, pinpoint the work and decisions agents can automate or support, and weigh each opportunity by value, feasibility, data readiness and risk. You leave with a prioritized roadmap from first pilot to scale.
- Customer value transformation: There is both a need and an opportunity to rethink how you manage customer value. We start from your strategy and commercial goals and design everything from there, drawing on whichever mix of capabilities and engagements it takes. Together we devise a roadmap and execute it step by step, so your organization evolves to its next level and carries forward the momentum we build.

## Clients

Alm Brand Group, Avtalat, Norlys, Viaplay, TV4 Media, Falck

## Contact

- Søren Brahm Lauritsen, Managing Partner (Denmark and Norway): sl@levelconsulting.com, +45 21 20 80 62
- Jesper Åkesson, Client Lead & Partner (Sweden and Finland): ja@levelconsulting.com, +46 731 41 60 55
- General inquiries: info@levelconsulting.com, +45 70 28 70 70
- Data protection: dpo@levelconsulting.com
- Level Consulting A/S, Borgergade 14, 3. sal, DK-1300 Copenhagen, Denmark · CVR 28850123